IFA Berlin 2018 is coming


Lhe little darlings and students of all stripes are not the only ones preparing for the 2018-2019 school year; techies too. Thus, after the EISA Awards announced last week, it’s the turn of the biggest show for consumer electronics and household appliances to stimulate our passion for new technologies and the vast universe of multimedia. IFA Berlin 2018 edition is coming (come)…

  • What ? : The IFA Berlin also known as the ” International Funkausstellung Berlin or in French “Berlin International Broadcasting Fair”.
  • When ? : From Friday August 31, 2018 to Wednesday September 5, 2018.
  • Where ? : In Berlin, Germany and more precisely at the Messe Berlin, Berlin exhibition center (ExpoCenter City)
  • For who ? : Professionals and individuals around the world.

PAs a reminder, the Berlin IFA is co-organized by GFU Consumer & Home Electronics and Messe Berlin GmbH is Europe’s largest consumer and home electronics trade show. This year, he is at his 92th edition for him which was born in 1926 (until 1939) before officially restarting in 1950. For the previous year, there were no less than 253,000 visitors for an occupied surface of 159,000 m²; + 1,805 exhibitors from nearly 32 different countries.

ATSuffice to say that this year again the IFA is thinking big in terms of attendance and expectations, both for the general public and for professionals. Because let’s remember, once again, nothing prevents you from going to the show because it is specially open to the public (13€ entry/day). A technological way to approach the start of the new school year and discover the novelties concocted by manufacturers in this 4th strategic quarter.

Un times is not customary, it is well outside the opening to the public that certain brands decide to open hostilities. These presentations and press conferences have the sole purpose of impressing us with the new innovations dear to these brands. So brace yourself, here are some key dates.

Wednesday, August 29, 2018

  • IFA opening press conference at 1 p.m.

Thursday, August 30, 2018

  • Sony press conference at 1 p.m. (Sony booth, Hall 20)
  • Sennheiser press conference and cocktail at 4:30 p.m. (Hall 1.2, stand 216)
  • Samsung press conference at the City Cube from 11 a.m. to noon.

Friday, August 31, 2018

  • Keynote conference with the CEO and CTO of LG, respectively Jo Seong-Jin and Dr. IP Park (Hall 26B)

DOther presentations are to be expected from other manufacturers but for the time being we do not yet have any concrete information. But all of them, they want to outdo their competitors on many innovative products and in this little game, we humble “consumactors” are the big winners.

It is customary as the event approaches to see rumors take over the web and the marvelous little world of innovation and technology.

ATinsi, in addition to highlighting the integration of artificial intelligence in its products with its brand ThinQ, LG could present a huge 175 ” (444.5 cm) microLED TV so as not to leave Samsung to take center stage with its televisions The Wall presented at CES 2018…

DFor its part, Samsung should amaze its audience with an 8K Ultra HD TV, but that’s not all. Indeed, connected objects are at the heart of its strategy with perhaps a new Galaxy Watch with a new version of Tizen (4.0) on board. It is also rumored that Samsung will unveil its new smart and connected speaker which would respond to the sweet name of ” Magbee »…

PFor the great Japanese Sony, if it unveils its new smartphones (Xperia XZ3 and XZ3 Premium), we should be able to take a more informed look at the new range of 4K Ultra HD OLED TVs: Master AF9 series. This new range is also available in an LCD version with the ZF9 model. The new incarnations of the brand’s premium top-of-the-range. It also echoes a possible new SXRD 4K laser home cinema projector (VPL-VW870ES?) as Sony knows how to make them so well…


LOLED TVs are becoming more democratic and the Chinese manufacturer Hisense intends to add its stone to the building with an OLED range in 55” (140 cm) and 65” (165 cm). The tiles are of course from LG Display.

BThere are many other things to discover during the 6 official days of the IFA show in Berlin. We will try, as every year, to keep you informed of major announcements and to make you live the various conferences when they are broadcast. Follow our IFA Berlin 2018-2019 Newsroom!


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